Casinos classic often have a distinct scent, one strongly associated of tobacco. But as smoking rates decrease, casinos are investigating new ways to create inviting atmospheres that attract a larger clientele. Replacing the smell of cigarettes with invigorating aromas could be key to this transformation. Research suggest that specific scents can … Read More

Singapore, a vibrant city-state, is renowned for its thriving economy and innovative business scene. In this fast-paced market, brands are constantly looking new ways to engage their target consumers. One such powerful strategy is scent marketing. This strategic approach leverages the power of smell to influence consumer behavior, creating a more i… Read More